Undergraduate business degrees from Adrian College's Department of Accounting, Business, and Economics offer highly competitive courses that develop corporate, business, accounting and functional strategy competency. Accounting and business degrees emphasize the critical nature of the changing global economy and foster a commitment to ethical behavior and lifelong learning.
Undergraduate Business Administration Degrees
All undergraduate business students at Adrian College complete the Business Core curriculum. Courses include introduction business, accounting, managerial finance, marketing, organizational behavior, business and professional communications, business strategy, business law, and social, political and ethical issues in business. Students complete upper level courses in one of the following concentration areas: Accounting, Entrepreneurial Studies, Event Planning and Facilities Management, Fashion Merchandising, Finance, Health Care Management, Human Resource Management, International Business, Management, Marketing, Professional Sales, Sports Management, or Supply Chain Management.
Adrian College also offers a Bachelor of Science in Public Health.
Students are encouraged to combine their business degree with an internship, a minor, and/or a study abroad.
Business minors include:
- Business Administration
- Entrepreneurial Studies
- eSports Management
- Health Care Industry
- Public Health
- Financial Planning (23 credits)
- Digital Marketing & Analytics (23 credits)
Program Learning Objectives:
- Students will demonstrate an understanding of business, core competencies, and applications.
- Students will utilize critical thinking skills.
- Students will recognize and practice ethical behavior.
- Students will effectively participate in the decision-making process.
- Students will engage in personal development activities.
- Students will engage in professional development activities.
Students entering the Accounting concentration at Adrian work with professors who are Certified Public Accountants (CPAs) with real life experience. Our professors are active members of various accounting and finance organizations, such as the American Institute of CPAs, Michigan Association of CPAs, Institute of Management Accountants, and Society of Financial Services Professionals.
The Accounting program is approved by the Michigan State Board of Accountancy. The program prepares students to enter into and succeed in accounting careers in the public, private, or governmental sectors. Students gain a comprehensive understanding of the technical knowledge behind accounting, the code of ethics of the profession, and the greater responsibility accountants have to society.
As part of the Accounting curriculum, students engage in many projects aimed at developing strong professional skills to help them succeed in their careers. For example, in the Managerial Cost Accounting course, students prepare a detailed scenario analysis on a new product offering for a company and provide appropriate recommendations. The accounting faculty work with senior members in both public accounting and corporate organizations to bring speakers to campus and interact with students. Our faculty encourage students to pursue internships where they take on professional responsibilities in the accounting field to complement their classroom studies.
Students may choose to combine Adrian's business major with an Economics minor. This combination provides students with excellent preparation for graduate study or careers in business, law, public administration and other areas. Our faculty provide students with an economics education tailored to their interests, and enhance classroom learning with on-site experience. For example, many students visit the Chicago Board of Trade and Federal Reserve Bank to get a first-hand view of the market in action. Our professors encourage students to find internships that allow them to practice what they've learned while earning course credit.
Students seeking expertise in the concentration of Entrepreneurial Studies learn from faculty with extensive consulting and executive level work experience. Our faculty have been published in leading academic journals such as The Journal of Marketing Research and The Journal of Psychology. In addition, members of our faculty have served as founders of several entrepreneurial ventures.
The Entrepreneurial Studies program examines the role of the entrepreneur and develops the basic skills set necessary for a successful start-up. Topics include writing a business plan, securing funding, developing new products and services, and protecting intellectual property. Students also cover business valuations and investor relations.
As part of the Entrepreneurial Studies curriculum, students work on case studies that give them interaction with the profession and experiential challenges, as well as prepare a major entrepreneurial project.
Event and Facilities Management
The Event Planning and Facilities Management program prepares students for a career in various industry market segments (corporate, social, sport, cultural, entertainment, fundraising) and/or specialized event planning careers in the production, promotion, and control aspects of an event.
Coursework includes event planning principles, event production/operations management, event risk management, facilities management, convention and trade show operations, and advertising and promotion management.
Fashion MerchandisingThe Fashion Merchandising program prepares students for a career in the functions of merchandising, both domestically and globally. Theories of fashion, historical perspectives, movement and influences, marketing and retail environments, industry technology, current events and environmental effects will be discussed.
Coursework includes retailing, textiles, visual merchandising, and product and assortment development.
The Finance program has a business focus and prepares students to be financial leaders in organizations.
Coursework includes economics of money and banking, money and capital markets, investments and securities analysis, international financial management, managerial finance, and entrepreneurial finance. Students work on various hands-on projects aimed at giving the students exposure to the field. For example, in the Managerial Finance course, students work in small teams to analyze current financial statements of a major corporation by preparing a written analysis and a group presentation. In the Investments and Security Analysis course, students participate in an online stock trading project where they buy and sell securities over the Internet and analyze their investment results.
Health Care Management
The Health Care Management concentration prepares students for a career in the burgeoning health care sector of the United States, now approaching 20% of the total economy. The program courses are designed to inform, provide experience, and challenge students in the areas of health care. This concentration area culminates in a faculty supervised practicum.
Coursework includes topics such as: financing health care, health care outcomes and quality, biomedical ethics, health care regulation, and public health.
Human Resource Management
The Human Resource Management concentration prepares students for a career in human resources. Coursework includes topics such as: employment and labor law, compensation management, risk management, training and development.
Students entering the International Business program at Adrian work with professors who are consultants for business clients leading strategic planning initiatives, performing human resource and ethical audits, developing staffing strategies, and researching expansion possibilities.
To give students an edge in the global market, students choosing the International Business emphasis are required to take at least 20 credit hours in foreign language courses. Students are strongly encouraged to spend at least one semester in a study abroad program, in a country such as Australia, Austria, China, France, Italy, Japan, Mexico, or Russia. At the same time, students benefit from the flexibility of the BBA degree curriculum, which allows in-depth study of a range of business disciplines.
Students engage in many market-driven projects aimed at developing global business knowledge. For example, in the Management of Multinational Firms course, teams of students are given a specific company and a choice of two countries. The teams must make the best investment decision of which of the two countries the company should enter using economic, social, and political risk information. The team must research and then decide the best strategy to enter the chosen country.
Students entering the Management concentration work with faculty with more than 25 years of experience in helping lead business development, operations, start-ups, and transformation initiatives. Our faculty participate in ongoing research into organizational agility and change, and bring their technical expertise in the areas of organizational design, information technology, and financial planning and control to the classroom.
The Management program prepares students to work with people, technology, and resources to accomplish organizational goals. Our students apply these skills to corporate, social, religious, not-for-profit, and governmental organizations. Students become aware of responsible and accountable management and learn to apply the practices of ethical management.
Management students work with their peers to discuss complex organizational topics. For example, in the Social, Political, and Ethical Issues in Business course, teams of students must research and support either the pro or con position of a current ethical issue in business and then debate another team supporting the opposite position. In the Business Strategy course, students work on a semester long project to research and analyze a problem or opportunity for a company, and then develop a solution to deliver in a boardroom style presentation to the entire Department faculty.
Students seeking a Marketing concentration work with faculty that have corporate and executive level experience in areas such as marketing research, advertising and product management. Our faculty share their extensive experience in marketing consulting and focus group moderation to give students exposure to industry-demanded research and analysis skills. Among our faculty, we have a recipient of numerous copy-writing and catalog awards from the Direct Marketing Association and the founder of three entrepreneurial businesses.
The Marketing program delivers the marketing and soft skills needed in today's environment. Students are exposed to an extensive use of simulations, research projects, and live cases to allow students an opportunity to hone skills they can carry directly to their professional lives.
Students gain first-hand knowledge in the determination of which products will appeal to consumers. For example, in the Consumer Behavior course, students decide on a new product, and then conduct an actual survey among their peers on campus. Students then use a software program to sort and analyze the data. At the end of the course, students present their findings using multimedia presentations with 3-D graphs and high-tech illustrations.
The Professional Sales concentration prepares students for a career in selling. Coursework includes topics such as: sales management, relationship-driven selling, sales essentials, and sales leadership.
Students entering the Sports Management concentration at Adrian work with professors who have real life sport industry experience. Our professors are active members of premier sport management organizations, such as NASSM, NASSS, and AAHPERD, and have presented at national and international conferences.
The Sports Management program prepares students to enter and succeed in careers in professional sport, minor league sport, intercollegiate sport, and youth sport, as well as other areas. Our students have obtained internships and jobs with many organizations, including the Detroit Tigers, Detroit Red Wings, Detroit Pistons, Toledo Mudhens, Toledo Walleye, Detroit Sports Commission, Michigan International Speedway, Washington Redskins and Columbus Crew.
As part of the Sports Management curriculum, students engage in many projects aimed at developing a strong foundation and the professional skills to help them succeed in their careers. For example, in the Sports Marketing course, students develop marketing strategies for actual events at the Arrington Ice Arena. In addition, students have the ability to meet and interact with professionals through guest speakers, conferences and trips to various sport organizations.
Supply Chain Management
The Supply Chain Management concentration prepares students for a career in production and operations. Coursework includes topics such as: forecasting and logistics, sourcing and operations, project management, and production and operations management.
Bachelor of Science in Public Health
The Bachelor of Science in Public Health prepares students for careers in health and public policy. Coursework includes topics such as: health care law, demographics, global health policy, and communication strategies.
Certified Financial Planning Program - 23 hour undergraduate certificate
Students wishing to complete the seven courses required to sit for the CFP exam can enroll in the Certified Financial Planning undergraduate certificate program. This program meets the educational requirements of the CFP board. Upon completing the program, students are eligible to sit for the CFP exam. This undergraduate certificate is 23 hours and is complete 100% online in an 8 week course format. This program is offered in partnership with a consortium of other schools.
Certificate in Digital Marketing & Analytics - 23 hour undergraduate certificate
Individuals wishing to expand their credentials in the marketing arena should consider a certificate in digital marketing and analytics. This 23 credit hour program is a hybrid of online and face to face courses, covering programming, social media marketing, digital marketing analytics, email marketing, search engine optimization, and viral and organic growth.