Adrian College Freligh Lecture Series to feature “The Experience Economy” with co-author Joseph Pine

Freligh Lecture Series to feature “The Experience Economy” with co-author Joseph Pine


With renewed interest, “experience” is becoming the word of the day for consumers – whether college students, parents or the general population, expectations are high for how one feels about products, services, an education and more.  Now more relevant than ever, organizations are strategizing to deliver new opportunities and messages that provide a memorable “experience.”

Co-author Joseph Pine will share the ideas set forward from the updated edition (2011) of the now classic book, “The Experience Economy” (1999) with the Adrian College campus and community.  He and co-author James Gilmore make the case that experience may be “the missing link between a company and its potential audience.”

The Freligh Lecture Series is an annual event at the College and will take place in Downs Hall on Wednesday, April 18 at 6:00 p.m.  The series was created by friends of Adrian College and from the Adrian community in honor of Bob and Jean Freligh.

This event is free and open to the public. For more information on the event, contact .



B. JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In 1999 Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars.

In 2011 Mr. Pine also co-wrote with Mr. Kim C. Korn Infinite Possibility: Creating Customer Value on the Digital Frontier, which describes how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.

In 2007 Mr. Pine wrote Authenticity: What Consumers Really Want with Mr. Gilmore, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. named it one of the top ten business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are changing the world”.

His first book was the award-winning Mass Customization: The New Frontier in Business Competition, which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993.

Mr. Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum, the original TED conference, and the Consumer Electronics Show. He has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management, and today is a Lecturer in Columbia University’s Technology Management program in the School of Professional Studies. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Prior to co-founding Strategic Horizons Mr. Pine held a number of technical and managerial positions with IBM. He is a prolific writer, including articles for the Harvard Business Review, The Wall Street JournalChief Executive, WorldlinkCIOStrategy & Leadership, and the IBM Systems Journal, among many others. He is frequently quoted in such places as ForbesThe New York Times, Wired, USA TODAYInvestor’s Business DailyABC NewsGood Morning AmericaFortuneBloomberg BusinessWeek, and Industry Week.